Get your data working harder for you with Tracker. Its analysis of your existing database(s) lets you create and deliver more targeted data-driven campaigns and track responses.
Here's an example...
An online portal, which sits within your existing website, the data capture page can be customised to fit with your brand and styled as a contact or order form. Users make initial contact through the portal and Tracker begins to build an individual profile – capturing everything from their address to the products and services that interest them.
Analytics collected via the data capture page can be viewed here, allowing marketing teams to create more targeted, data-driven marketing campaigns by segmenting the data set into different groups.
Consisting of Email Manager and Brand Manager, these services enable marketers to create, schedule, manage and track responsive, branded email or print campaigns in line with audience preference and behaviour.